2020 Design Challenge Series
Clove Hotel — A Conceptual Brand Identity
During the initial stages of the pandemic, New Zealand went into lockdown from late March to April. Taking advantage of the unexpected free time I was given, I explored my graphic design capabilities and concepts with a challenge - to complete a small identity within one day. This refined my design making decisions and significantly improved my visual sense of style.
The brief - Create an authentic brand identity for a new, trendy boutique hotel.
Situated in a small, trendy suburb of Grey Lynn, this hotel is not like your traditional hotel stay. Working closely with neighbouring cafes and restaurants, Clove Hotel values a sense of community. They want guests to feel as if they're part of the town - not just an outsider.
Adding a human-like touch, the logos are not clean and sharp but instead more rough and imperfect. Collaterals include newspaper like menus for the restaurant/bar downstairs. It's as if you're reading the daily newspaper.
Images Supplied from www.unsplash.com