2020 Design Challenge Series
Clove Hotel — A Conceptual Brand Identity
During the initial stages of the pandemic, New Zealand went into lockdown from late March to April. Taking advantage of the unexpected free time I was given, I explored my graphic design capabilities and concepts with a challenge - to complete a small identity within one day. This refined my design making decisions and significantly improved my visual sense of style.
The brief - Create an authentic brand identity for a new, trendy boutique hotel.
Situated in a small, trendy suburb of Grey Lynn, this hotel is not like your traditional hotel stay. Working closely with neighbouring cafes and restaurants, Clove Hotel values a sense of community. They want guests to feel as if they're part of the town - not just an outsider.
Adding a human-like touch, the logos are not clean and sharp but instead more rough and imperfect. Collaterals include newspaper like menus for the restaurant/bar downstairs. It's as if you're reading the daily newspaper.
Adding a human-like touch, the logos are not clean and sharp but instead more rough and imperfect. Collaterals include newspaper like menus for the restaurant/bar downstairs. It's as if you're reading the daily newspaper.
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/66cf184a-bef1-4908-9611-15e70f9b5762_rw_1920.jpg?h=70bc429c74d184cd6ca36117a7e9b28c)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/d6e2b2eb-7c41-4efd-95f3-e2c9c872fb01_rw_1920.jpg?h=9b7ebdf35a21246efa888f2d31a3110a)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/6baa2aa7-5800-4a34-908b-be982d48ca04_rw_1920.jpg?h=bb1ab675b045174a21f6adb586c1d100)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/d7617b9d-8ba8-4130-b033-3e8e451184be_rw_1920.jpg?h=aa595a75e60a22c568788005c0304cc6)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/5647a676-6202-4b9e-b4b4-6201c575ec56_rw_1920.jpg?h=d6852e67a35cc3cd11c341b259914e17)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/ff82a6e9-72aa-41cf-87ef-bd53bbb57d29_rw_1920.jpg?h=e48b4f456947efd3847d2ed1b16e5801)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/7fe1abfd-1237-4f88-85d2-7c99eb1f3433_rw_1920.jpg?h=b2b4aa693ce1646a8f1d878b731fcfac)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/9ca2520d-701f-42a9-8f7a-eb500570c22e_rw_1920.jpg?h=2b7a9d072d8f74e4c9f589173c389013)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/89e9e5bb-cd40-41d6-8e3e-29e231ab88f1_rw_1920.jpg?h=5639f4229f9ea80fd4778bea7c321c3d)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/512fe5aa-0b7a-43df-9560-053996d2b183_rw_1920.jpg?h=4c2187ae447f4daeb7d6b22a86cf87db)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/cf69d68f-ebe8-41be-a588-7d8e19266747_rw_1920.jpg?h=bb5158bf44e2d5ad2a5705ad093c93ec)
Images Supplied from www.unsplash.com