Graphic Designer
Manami’s Time Zone:
Year2024
ServicesBrand Direction
Brand Identity
Project Description Core Club defines itself not as a pilates or wellness studio, but a rejuvenating space for daily rituals. It is a beautiful, functional space for people who value movement, relaxation and connection with oneself and with others. Whether it be going for runs, meditating, sipping coffee while chatting to friends, or challenging yourself to cold-water plunges, it is a welcoming hub for all things that encompass a daily ritual.
The icon is simple yet effective. The form resembles stacking rocks often seen as symbols in yoga practices but by adding a slight tilt to the top, the icon feels new and memorable all while representing the harmony and balance one can achieve through joining the Core Club. The bright colours paired with the dark brown is an unusual choice for an industry like this. Tranquil colours such as blues and greens are often expected, but because the Core Club is not your usual wellness club, the bright colours instead portray a modern, innovative and fast-moving energy while the deep brown brings a sense of warmth and groundedness. An unexpected contrast that works harmoniously.
@coreclub_studio