2020 Design Challenge Series
Folium Plant Nursery — A Conceptual Brand Identity
During the initial stages of the pandemic, New Zealand went into lockdown from late March to April. Taking advantage of the unexpected free time I was given, I explored my graphic design capabilities and concepts with a challenge - to complete a small identity within one day. This refined my design making decisions and significantly improved my visual sense of style.
The brief - Create an experimental and edgy brand identity for a plant nursery.
Folium is a plant nursery where they grow and stock wonderfully rare and interesting exotic plants - specifically leafy plants. The logo itself is inspired by the random growth direction of branches - it is all over the place, yet beautifully intertwined. The identity is sharp, dark and edgy as these plants are not your typical house plants.