2020 Pandemic Design Challenge Series
Oriental Dwarf Kingfisher — A Conceptual Brand Identity.
During the initial stages of the pandemic, New Zealand went into lockdown from late March to April. Taking advantage of the unexpected free time I was given, I explored my graphic design capabilities and concepts with a challenge - to complete a small identity within one day. This refined my design making decisions and significantly improved my visual sense of style.
The brief was simple - to create a brand for an image I like from the Wikipedia libraries.
Highlighting the exotically beautiful feathers of the Oriental Kingfisher, the brand is kept minimal and serious as this bird is fast and sharp.
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/7283127b-40db-4d74-98a9-0955086e47cb_rw_3840.jpg?h=f051f2f30933982f58ad5ae1976847e3)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/c68c2e34-307c-4938-ba05-d0c7c47c9f20_rw_3840.jpg?h=ed97a5721a507c9521c14b9a6a488615)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/40b4e241-02ce-4ce1-bf95-b6ca9f1bb7bf_rw_3840.jpg?h=b31b4fbbbfef53be9e05751c6b51eb8d)
![](https://cdn.myportfolio.com/456cb014-2a16-4eee-8ef6-b3b9f69439d6/b94d3ffd-b33e-48a9-80d1-58e1fb6e2ff2_rw_3840.jpg?h=bf24a5fe6570761dfd05b6f8fa0d078b)