2020 Pandemic Design Challenge Series
Rin Orchards — A Conceptual Brand Identity
During the initial stages of the pandemic, New Zealand went into lockdown from late March to April. Taking advantage of the unexpected free time I was given, I explored my graphic design capabilities and concepts with a challenge - to complete a small identity within one day. This refined my design making decisions and significantly improved my visual sense of style.
The brief - Create a contemporary and aesthetically strong brand identity for a mandarin orchard
Envisioning a sunny mandarin orchard where people come to pick their own fruit, this is the main attraction for a small town tucked away in the hills. This brand completely steers away from the expected characteristics of the fruit industry (bubbly, fun and colourful), and instead is a brand where fruit picking would be considered "cool" and a statutory thing to do - like associating oneself with a high brand product.
— A conceptual Mandarin Orchard, Designed for fun.
Manami Miyata